                 MAKING MONEY WITH YOUR PC AND A FAX/MODEM


Introduction

      One of the most exciting technological breakthroughs of recent
      years has been the advent of affordable Fax/modem hardware.
      Once only obtainable by large companies, now practically
      anyone can acquire and operate virtually his/her own fax
      communication system.  But, can an individual make money from
      the system?  The answer is most definitely yes.

      Most everyone knows of the money-making potential of tele-
      marketing--we've all received those phone calls, usually
      during dinner--or some other most inopportune moment.
      However, whereas the use of basic tele-marketing has perhaps
      been over-exploited, the use of fax-marketing has been under-
      exploited.

      This document deals with this concept (fax-marketing and fax-
      communicating).  This concept can be applied both as a primary
      function of advertising or communicating with customers for an
      individual company and as a secondary function as an entire
      business service provided to various client
      companies/individuals/organizations.

      The United States has undergone a massive upheaval for the
      past 3 recessional years.  There have been more foreclosures
      than any other time in American history.  Businesses have been
      wiped out, men and women have lost their homes and businesses.

      The one factor which makes a business or non-profit
      organization successful is its ability to communicate,
      advertise and strategize fast and inexpensively.  The
      traditional advertising methods available today are costly and
      usually never produce tangible results for the small
      organization.

      The American Public has needed a fax-marketing/communicating
      system in order to become competitive again.  Advertising is
      a fact of life for the Small Business Entrepreneur.  Non-
      Profit Organizations need to communicate with local, regional
      and national corporations.  HomeBased Workers, a growing
      number in the United States, need an advertising and
      communicating method which is fast and affordable.

      As you know, advertising smartly has never been easy.  Usually
      the advertising done by most small businesses in the United
      States has been done by chance.  There has been a need for a
      new way of advertising which is fast and affordable. A new
      way, a non-traditional way of doing business is now possible.

      The need for forward-thinking advertising methods requires the
      high tech approach of doing business.  Although doing business
      with computers, telephones and fax machines has been and
      continues to be an everyday occurrence, the limits have not
      been pushed far enough, especially in the area of fax-
      advertising.

      The proper use of sophisticated modems and software will allow
      you to transmit your message fast and for less money than you
      ever thought possible.

      Using this concept is a new approach to marketing that will
      have to be learned and studied.  The usage of this marketing
      approach is going to mean a re-thinking of the message being
      sent, the quickness of the message, the flexibility of the
      approach and the power of the personal computer.


How to Apply the Concept of Fax~MarketingTM

      Now that you have an idea of the basic concept, it's time to
      think about using this concept to market your products and/or
      services.  You are going to have to re-think your approach to
      marketing (getting your message out).  The following sections
      are going to address three distinct groups.  Although each
      group is distinct, there are some similarities in the way the
      Fax~MarketingTM concept can be used by all three groups.


Small Business Entrepreneurs

      As a Small Business Entrepreneur, you need to market smartly
      and maintain the marketing effort under your direct control.
      In order to be competitive in the marketplace, use Fax~An~AdTM
      Software to communicate often, without restrictions and for
      pennies per qualified contact.  Fax~An~AdTM Software is your
      software of the nineties.  If you are going to revamp your
      approach (ie.  buy smarter, produce faster, distribute more
      efficiently, communicate and advertise for less) then you must
      remove traditional methods.  You must work smarter, not just
      harder.  Remember: "Everyone Reads A Fax"TM.


Non-Profit Organizations

      As a Director of a Non-Profit Organization, you need to
      efficiently and inexpensively promote events, solicit
      donations, and thank companies for their support after an
      event has taken place.  Promoting events, soliciting donations
      and thanking your corporate supporters can now be done using
      Fax~An~AdTM Software.  You can virtually communicate with other
      businesses and every non-profit organization each week of the
      year.  This is not far fetched.  Just imagine every school in
      the United States with the Fax~An~AdTM Software Program.  As
      an example just imagine athletic boosters clubs needing to
      communicate quickly, effectively and on a regular basis with
      the corporate/business community.  There is not one Local
      Based Community Organization that could not benefit from this
      concept.


HomeBased Workers

      All HomeBased Workers in the United States such as the Shut-In
      Workers, Craft Producers and General Business Services who
      have all found success in working from their homes need the
      Fax~An~AdTM Software because it is effective, inexpensive and
      under their direct control.  As a HomeBased Worker you have
      chosen the home as a work place because of personal
      circumstances and possibly limited financial resources to
      compete in the market place.  Often the most difficult aspect
      of your homebased business is the marketing of the product
      and/or service.  The Fax~An~AdTM Software significantly
      increases your chances for marketing your products and
      services.  The marketing you can do is now automated,
      inexpensive and can afford you with more time to produce
      products and/or service clients.


The Fax~An~AdTM Marketing Concept

      Using The Fax~An~AdTM Marketing Concept (Fax~MarketingTM) is a
      new approach to marketing that will have to be learned and
      studied by the three target markets.  The usage of the
      marketing approach is going to mean a re-thinking of the
      message that is being sent, the quickness of the message, the
      flexibility of the approach and the power of the personal
      computer.  One of our approaches to marketing the Fax~An~AdTM
      Software Marketing Program is to ask questions of potential
      customers, provide them general background statements on the
      problems and then provide them with the Fax~An~AdTM Software
      Solutions.  This approach will provide real solutions to real
      problems.

      Ask yourself the following questions:

      1.  Ever feel like getting rid of that worthless salesman, who
      gives away the farm to make one lousy sale and then still
      wants his full commission?

      Problem: There's no salesman in the world who will work as
      hard as the owner of the business or a manager who really
      cares about the bottom line.  If you're the owner or the
      involved manager, then you have to care.  The goal of your
      business is to grow, excel and capture as much of the market
      as is possible.

      Fax~An~AdTM Solution: With Fax~An~AdTM on your sales team, you
      can market your products and/or services with confidence.
      You'll be able to market your products and/or services without
      giving up the farm.  You will be able to make the offers that
      make sense to your target audience and to your bottom line.
      You won't have to worry about the salesman giving away the
      profit.  Your offers are now in your direct control.  If the
      customer wants the offer, you'll confirm that fact on the
      phone and then follow through with the order.

      2.  Ever wonder why your salesman or organizational
      representative spends more time calling than making sales?

      Problem: Marketing to qualified clients is an art.  It takes
      time to call thousands of customers.  Most sales people can't
      continue the up beat talk on the phone hour after hour.  By
      the time they've telephoned for several hours or made dozens
      of in-person calls, they're tired and usually don't sound
      enthusiastic.  Ever get a telemarketing call from someone
      selling at the end of the day? Most of the time you know
      they're not interested in what they're selling.  Now, you know
      what we mean.  Although making calls in an office is not
      exciting, it's been proven that staying in the office can be
      a retreat for many sales people, who really don't like to make
      in-person calls and face the customer.

      The Fax~An~AdTM Solution: With Fax~An~AdTM on your sales team,
      the quality of your message is never going to waiver.  Your
      message will sound as good at the end of the day as it does
      early in the morning.  What's even better is that your sales
      representative can't market in the middle of the night or most
      weekends, BUT your Fax~An~AdTM  Software Program can market all
      day, all night and every weekend.  The qualified leads,
      generated by the Fax~An~AdTM Software Program will allow the
      salesperson to concentrate on finalizing the orders and
      servicing the customer properly.

      3.  Ever feel like telling the ad agency where to go?

      Problem: Most advertising agencies must sell quantity in order
      to survive.  The typical ad agency is not going to spend the
      time with the typical Small Business Entrepreneur.  The
      dollars from the small guy just aren't there.  The Ad agency
      needs to get in, make the pitch and walk out with a check.  Ad
      Agencies also know that the small guy needs to advertise, and
      that gives the ad agency an edge.  Oh, by the way when we say
      ad agency, we're not meaning just the typical ad agency, this
      is our general term for Yellow Pages, Newspapers, Direct Mail
      Companies, Coupon Sellers, Directory Sellers, TV and Radio.

      The Fax~An~AdTM Solution: With Fax~An~AdTM on your sales team,
      you don't have to be dependent on the ad agency.  First of all
      you can market when you're ready and not be pressured by
      meeting some ad agency deadline.  You can change the ad
      message as often as you like and not be charged for any
      change.  If an ad doesn't pull, change it, don't wait.  You'll
      be able to market on your terms.

      4.  Ever feel like advertising your products and services
      everyweek or everyday, without going to an Ad Agency,
      Newspaper, or Direct Mail Company?

      Problem: Advertising products and services needs to be done
      often, with variety and at a price that is affordable to Small
      Business Entrepreneurs.  Most of advertising is not just
      marketing a product or service, but equally important is name
      recognition.  It's been said by the pros in advertising and
      confirmed by many successful businesses, that to make a sale
      and retain a customer, that as many as seven contacts must be
      made with the customer.  How many times does your salesperson
      call the same customer? How many times do you advertise in the
      newspaper, and know that your ad is being read by the same
      potential customer? Do you advertise everyday or at least
      everyweek?

      The Fax~An~AdTM Solution: With Fax~An~AdTM on your sales team,
      you'll be able to advertise your products and/or services as
      often as you like.  It is suggested that you advertise at
      least once a week, with strong messages, emphasizing quality,
      price and service.  Keep up with your competition.  Become
      aggressive in what you sell and the quality you can offer.
      Make your offer with confidence and remember that you're in
      control of your business.  Send out your message often.

      5.  Ever want to send your HOT message when an idea, promotion
      or event is HOT, and not wait for the next issue of whatever?

      Problem: How many times have you had a great idea and not
      acted on it, because of timing.  Either you didn't meet the
      deadline because you weren't ready with the idea or more
      probably, you didn't have the money to place the ad.  So much
      of making sales is timing.  There are also situations where
      the ad agency can't take your ad because they're already
      booked for the time slot you want (TV and Radio).  Or, the ad
      agency can't take your ad because there might be a clause
      stating that while a business is advertising, an identical
      business can't advertise at the same time.  By the time you
      can get your ad in, the event is cold and your message even
      colder.

      The Fax~An~AdTM Solution: With Fax~An~AdTM on your sales team,
      you can send your message often and certainly when you've got
      a hot event in your community.  The easy setup of the software
      allows you to send out the message quickly.  Assuming that you
      have already set up your fax numbers, all you have to do is
      type up your message and send it out.  You'll be able to send
      out your messages at a moments notice.  One of the most
      fantastic features of the Fax Software Program is that you can
      send out your message at night or weekends, and your customers
      receive it in the morning, when they're fresh and more willing
      to consider an offer.

      6.  Ever want to make better use of your PC, which can easily
      work days, nights, weekends, 24 hours/day WITHOUT asking for
      a raise, call in sick or make sales projections it can't keep?

      Problem: The computer has usually been used for word
      processing of text, developing spreadsheets, and some, but
      limited communications using a fax modem.  Although the
      computer, fax modems and fax machines have revolutionized the
      way businesses and non-profit organizations communicate with
      each other, it has not been until the development and the
      timely introduction of the Fax~An~AdTM Software, that the
      business communities can truly benefit from off-the-shelf
      computers, modems and fax machines.  The majority of the
      computers in businesses are used during the day, and are idle
      at night and most weekends.  Your salesperson doesn't usually
      make sales calls at night or weekends, generally calls in sick
      from time to time, and is often found making sales projections
      they can't meet.

      The Fax~An~AdTM Solution: With Fax~An~AdTM on your sales team,
      your PC can be put to better use at night and weekends.
      Although, you can use your PC for normal wordprocessing and
      spreadsheet development, you'll be able to use your PC as a
      primary method of marketing.  If you're lucky enough to have
      several PCs, then you'll be able to do the normal type of
      wordprocessing, etc.  and have the other PC do the marketing
      during the daytime hours, as well as nighttime hours and
      weekends.  Once you've learned how to setup the PC and our
      software, you'll be able to turn on the program and market
      anytime you wish.  You'll be able to use that PC at night and
      weekends.  One of the fantastic features of the software
      program is that it will work for many hours unattended.  Turn
      the computer on, setup the software and go to bed, or go
      fishing on the weekend.  The PC will never ask for a raise,
      call in sick, get tired or make projections it can't keep.

      7.  Ever wonder why you keep paying for ads that don't pull?
      Ever add up the cost of advertising for one year using the
      Yellow Pages (what a monopoly), newspapers (most papers get
      thrown out), coupons (what a joke), direct mail (80% never
      gets read) or mailing lists (recycled names)?

      Problem: The answer is that you have kept paying for ads that
      don't pull because you have been led to believe that if you
      don't advertise, you'll die on the vine.  Part of this answer
      is true.  A business that doesn't advertise has no business.
      However, although part of the answer is to advertise, there is
      a better way to advertise.  So much of the money that is spent
      on ads just does not pay off.  The Yellow Pages has a real
      monopoly, because the Yellow Pages Ad people have programmed
      the Small Business Entrepreneur to spend more and more each
      year.  Their sales approach is quite good, they tell the
      little guy that the competition is buying a bigger ad, or a
      colored ad.  The newspaper in the community is the normal
      method for placing an ad.  The newspapers tell us that it's
      the cheapest method of advertising your product or service,
      because of the large numbers it supposedly reaches.  Not
      entirely true.  The marketers of coupons have programmed the
      little guy into marketing through the use of coupons that
      appear in every mail box in the community.  The coupon
      distributors have the same problem that the mailing list
      distributors have, that is the coupons are almost
      automatically thrown in the trash.  It has been studied and
      verified that 80% of the direct mailing that is done with
      stick on labels is thrown out without ever being read or even
      opened.

      The Fax~An~AdTM Solution: With Fax~An~AdTM on your sales team,
      you will be able to advertise to businesses often, fast and
      not have to pay each time you send a message.  We're not
      suggesting to you that you completely do away with the
      traditional forms of advertising, but we are suggesting that
      you carefully analyze where your dollars are going and analyze
      the returns.  Using our software, your primary cost of
      advertising is the cost of the package.  Your other costs will
      be the electricity you use to run your computer, the cost of
      an extra phone line if you wish to have the PC market 24
      hours/day, and the time it takes you to type a message and
      setup the PC and software to start dialing.  The fantastic
      feature of our software package is that once you've purchased
      the software you can use it over and over and over again,
      without paying each time you advertise.  It has been estimated
      that to run a computer 24 hours/day for one month costs
      approximately $5.00.  The cost of a separate phone line (which
      by the way is not a requirement, just a convenience) is
      approximately $35.00 for installation and approximately $7.50
      per month for basic service.  Where else could you advertise
      to thousands of potential customers every day, every week,
      every month for approximately $15.00 per month?

      8.  Ever wonder why you're not getting anywhere with your
      business and yet you're working harder than ever before?

      Problem: Most Small Business Entrepreneurs work very hard.
      They open up their shops, offices, or service centers early
      and go home late.  Their families work hard also at the family
      business.  The approach of working hard is commendable, but
      that leaves very little time for marketing, analyzing where
      the sales are coming from, learning which kind of ads are
      pulling in new clients and basically tracking the sales made
      to an advertisement sent.  "There just aren't enough hours in
      a day to do all the things I have to get done".  How many of
      you have said these very words? Probably most of you.

      The Fax~An~AdTM Solution: With Fax~An~AdTM on your sales team,
      you'll be able not only to market to your hearts content, but
      you'll also be able to track the confirmed fax transmissions
      made, the day, the hour and yes even the minute the message
      was transmitted.  Learn to work smarter not harder with our
      Fax~An~AdTM Software which dials, sends messages and records
      published and unpublished Fax Numbers automatically.  If for
      some reason the fax number was busy, the program can be setup
      to redial the number and try the transmission again.  Being
      able to track your transmission information, you'll be able to
      do your own analysis of which ads are pulling the clients in.
      The obvious analysis and immediate feedback is when the client
      calls your office or comes by to purchase the product or
      service you've just advertised.  Then you know for sure that
      your ads are pulling and that you've got a winning format.  If
      your ad doesn't seem to be pulling in new customers, then you
      need to re-evaluate the offer that you're making.

      9.  Ever want to thank your customers on a regular basis?

      Problem: You want to thank your customers, especially your
      "regular" customers.  They're your bread and butter.  You just
      don't have the time to personally thank every customer,
      because you may not always be there to deal with the customers
      or you just don't have the time because you're making sure
      that everything gets made, done or delivered.

      The Fax~An~AdTM Solution: With Fax~An~AdTM on your sales team,
      you can thank your customers on a regular basis.  You can even
      set up a policy to get every new customer's fax number, if by
      chance you didn't pull them in with your fax marketing
      program.  You'll have to remember to train your staff to get
      fax numbers when they take orders.  Once you have all the fax
      numbers in your computer, you can put together several letters
      to send out on a regular basis.  Your customers will
      appreciate your thoughtfulness and remember you and your
      company the next time they are ready to reorder.  You'll also
      be able to give your regular customers a preview of the up
      coming sales.  The preview information which will speed up
      their orders and will also help you prepare your staff,
      inventory and service program.


How it basically works

      The system automatically creates a dialing list based upon
      responses you provide to the program for a block of phone
      numbers.  The system then automatically dials the numbers and
      when a connection is made with a fax machine, a message (which
      you previously created as your ad--or send a nul page so as
      just to find the numbers) is sent out to the fax machine. The
      system then proceeds to record in a log: the time the message
      was transmitted, the name of the message(s) sent, and the fax
      number--the program then continues the process until the list
      is completed.  The program also strips out the numbers which
      are not fax numbers and updates a master log file with the new
      valid fax numbers.  Once the system has located all the faxes
      in an area automatically and has updated the master fax log,
      it (the computer) is now ready to re-send new ads to confirmed
      fax machines in your local area.  The  computer can now send
      advertisements to thousands of known and UNKNOWN customers,
      everyday, at night and on weekends--and this basic process can
      be done over and over again.


CONCLUSION

      In conclusion, the above discussion has presented concepts and
      applications of using your PC and a fax/modem to make money,
      perhaps now you even see others.  Whether you purchase our
      system or use one of your own, seize upon the opportunity!

What do you need?

      The recommended system hardware requirements applicable when
      using the Fax~An~AdTM System are as follows:

           1.    IBM PC/XT/AT or compatible computer.

           2.    Minimum of 640K RAM.

           3.    MS DOS (PC DOS) 3.0 or later.

           4.    Color (CGA, EGA, VGA) adapter and monitor preferred.

           5.    A hard disk (with approximately 1.5 Meg available)
                 and one floppy disk drive.

           6.    Printer (optional)

           7.    A telephone line with a modular jack (a dedicated
                 line is recommended).

           8.    A word-processing or page-layout software package.

           9.    A Class 2 Fax-Modem with Quick Link II software
                 (version 2.1.1 or later).

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