          
          
          
          First Things First
          
          
               Certainly, MLM is appealing to anyone who's
          looking for a low-cost business opportunity.  But, no
          matter what anyone tells you, MLM is no slam dunk.  To
          succeed in MLM, you need to keep these basic priorities
          in mind:
               * Without a decent product, the whole plan
          collapses.  You can have thousands of distributors, but
          you need consumer sales to generate income.  That means
          you need a product that consumers will want to buy and
          that will live up to its expectations after it is sold. 
          Generally, the best MLM products are unique, not
          available through traditional retail stores.  The real
          test: Would you or a family member buy the product at
          the suggested price?
               * Nothing beats hard work.  Don't think that money
          will just roll in as long as you find the right MLM
          company to join.  Succeeding in MLM requires long hours
          and strenuous effort; in that respect, MLM is no
          different from any other enterprise.
               * You're a manager now.  If you have people in
          your downline, they're you're responsibility.  You have
          to motivate them, deal with their personal problems,
          handle customer complaints, and so on.  You have more
          flexibility and less responsibility than you have in a
          corporate management position, but you still have to
          get the most out of your distributors.
               * The organization matters.  No matter how hard
          you work or how good your product is, you still need to
          sign on with a reputable, competent MLM organization. 
          You need to be sure products will be shipped on time
          and checks will be paid.  So check into a company's
          background before making any commitments.
          
          
          
